The study, which observed a cross-section of 750 average, mentally sound Americans as they shopped at a variety of retail outlets, found that the singularly chaotic qualities of a Lowe's paint aisle, combined with its overwhelming number of product choices, make it the ideal place to completely fall apart.
"Even the most well-adjusted individual can be reduced to a feeble, trembling shell of his or her former self after a half hour of paint shopping at Lowe's," said Dr. Olivia Kang, a behavioral psychologist at the University of Texas and lead author of the study. "The pressure to make a decision between two seemingly identical shades of beige, the glaring fluorescent lights, the frantic patrons on all sides—it's too much for the human psyche to process."
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Many were later found in a disoriented, fugue-like state, clutching dozens of color samples in their sweat-soaked hands and mumbling incoherently about satin and eggshell sheens. [The Onion]
We don't shop for paints at Lowe's because there's not one nearby. However, having experienced with paint shopping, the article is particularly funny to me. People often want choices, but there are way too many shades and colors sometimes. Close substitutes is not optimal in this situation?
1 comments:
it's true, it does happen.
--to me at least.
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